Semiconductor technology continues to relentlessly advance in search of ever improved power, performance, area and in short period of time we have moved from planar transistors to revolutionary FinFET devices and we already see the move to GAA devices on the horizon. We'll discuss the demands of a variety of market segments like Datacenter / Networking, 5G, HPC, AI, ML, Mobile, and Automotive as we explore the benefits of the most advanced technologies and look at how design-technology co-optimization and technology/yield aware IP design speed winning products to market.